[SOLVED] Twitter as a PR Platform Analysis

Some experts are beginning to question the value of immediately responding to every tweeted complaint with something free, arguing that consumers are wise to the ways of companies and tweeting false complaints in the hopes of getting something free. Have you known anyone to do this? How do you think companies should handle tweeted complaints? Why is Twitter a difficult platform to use as it relates to crisis PR management? Because of these difficulties, should businesses abandon the platform?

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